Xiaomi seems to be moving beyond action cams. It’s partner XiaoYi has now introduced a Micro Four Thirds mirrorless camera called M1. The XiaoYi M1 features a 20.16MP Sony IMX269 imaging sensor, 4K video recording at 30fps, ISO up to 25600 and ability to shoot in RAW. But the camera misses out on an electronic viewfinder and a built-in flash. It also comes with a 3-inch touchscreen with an interface quite similar to that of a smartphone’s camera app. It also offers Wi-Fi and Bluetooth connectivity allowing you to transfer images from the camera to your phone with relative ease.
Although the XiaoYi M1 is not the most advanced mirrorless in its segment, it does offer value for money features and looks. Doesn’t the camera remind you of many Leica models? There seems to be a strategy behind it. The purpose is to give a premium looking mirrorless with relatively good features at a lower price. It has been priced at $330 (£253) along with a 12-40mm f/3.5-5.6 lens and $450 (£345) along with a 42.5mm f/1.8 lens. Both the camera and the lenses will go on sale from September 23rd at JD.com.
As of now though, the XiaoYi M1 will be limited to China. But in a couple of months the camera will be available in US and Europe in various third-party stores. But by the time it reaches the US and European shores, price may be jacked up a bit.