It was one hell of a day Fuji picked to announce their new entry level Fujifilm X-A3 mirrorless camera – just on the day when Canon announced its EOS 5D Mark IV and it doesn’t need to be said that it literally got steamrolled in terms of media coverage and was pushed to the back pages of all major photography sites. We admit, we are guilty of that too. So sorry Fuji. Won’t happen again.
So here it goes. Priced at $599, the Fujifilm X-A3 can be called a selfie takers delight with a screen that flips up 180 degrees. But we are not sure how many would buy a $599 camera for taking selfies. Of course it can do a lot more. So let’s talk about those.
The X-A3 improves upon its predecessor, the X-A2, and comes with features like a 24.2 megapixel APS-C image sensor and better auto-focusing ability. The 180 degree flipping screen is also part of the improvement, which is five degrees more than what the X-A2 offered and it has been achieved thanks to something called ‘slide and tilt’ mechanism. The camera also has a new smile detection ability and a skin tone brightening function.
We are not doing a review here, but by all means the Fujifilm X-A3 seems to be a good camera even for pros with a staggering 77 autofocus points (49 in single point mode). Combined with the 24.2 megapixel CMOS sensor, this could well prove to be a winner in the entry level mirrorless segment. But what it misses out on is the sensor phase detection system which you will see in the higher end Fuji cameras.
The camera right now is being offered with a 16-50mm f/3.5-5.6 OIS II kit lens and will come in three distinct color modes – pink, brown and silver
Along with the Fujifilm X-A3, the company also added the Fujinon XF 23mm f/2R WR prime lens in its growing list of weather proof lenses. The lens is said to be quite rugged with ability to shoot at extreme low temperatures (-10 degrees according to Fuji statement) and is targeted at more serious photographers. The lens has a 9 blade aperture which is controlled by an aperture ring located on the lens. According to Fuji, the lens can focus at speeds up to 0.05 seconds when paired with higher end mirrorless cameras like the X-T2 and X-Pro2.
The Fujinon XF 23mm f/2R WR will be available in black and silver color options for a price of $450.